Robert Kiyosaki An Unfair Advantage
July 19th, 2010 | 
Author: Rich Dad Robert Kiyosaki strikes again with a powerful video titled An Unfair Advantage. It will speak to any savvy entrepreneurial minded individual.
My favorite quotes from the 6 minute video include:
If you are not being successful, it is because you are not making enough mistakes.
Select your dream, as there has to be a bigger purpose than just making money. If you do not have something that is bigger than you, a dream, a huge dream, you are going to quit.
Take responsibility for your own financial life.
Have a great day!
Anson MacLauchlan
Direct: 1 250 446 2118
anson@ansonmac.com
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The Power of Word-of-Mouth
This article was originally posted on American Express’ Open Forum and was written by Shira Levine.
Network marketers everywhere know how to harness the power of Word-of-Mouth advertising!
Happy Fathers’ Day!
Enjoy!
_____
The Power of Word-of-Mouth – And How to Harness It.
June 18, 2010
Word-of-mouth marketing is hands-down the easiest way to promote and market a business.
Simply put, word-of-mouth marketing happens when you have a good product or good service, and your customers tell everyone they know about it. As the word spreads, your customer base grows.
A publicist, marketing team, and media coverage can only go so far; word-of-mouth is what really gives personalized credibility to a business.
So how do you get started? The best tactic to get the word out is to begin with your friends.
That’s precisely what Oscar de la Renta did when he joined forces with PUNTACANA Group, a resort and residential community founded by Dominican businessman Frank Rainieri and New York attorney Theodore Kheel in the Punta Cana region of the Dominican Republic.
After Rainieri approached the famed Dominican-born fashion designer, De La Renta did what anyone would do — he called one of his best friends. In his case, it was singing sensation Julio Iglesias. “I called Julio and told him we finally had the opportunity to be neighbors. He always wanted to live next door to me and this was the time.”
So De La Renta and Iglesias came on board to support the development of The Estates, four residential communities. Shortly after, De La Renta further spread the word of the region by bringing his friend Russian ballet dancer Mikhail Baryshnikov into the mix.
“I invited Misha after he danced at a charity event I had in Santo Domingo,” says De La Renta. “He came to my property in Punta Cana and he instantly fell in love.”
As a result of spreading the word to his friends about his gem, the name Oscar De La Renta has become synonymous with Punta Cana.
It certainly helps to have friends celebrity friends, of course, but you don’t have to be down with the Clintons and other boldfaced names to enjoy the benefits of word-of-mouth.
Here’s how you can make it work for you:
Hone and demonstrate a unique expertise
A business with an expertise in something offers tremendous credibility; being the first and the only helps, too. For example, Rainieri’s PUNTACANA Group was one of the first privately-owned commercial airports, so they know and understand the business from a unique angle. They also feature distinctive characteristics like open-air terminals, where the roofs are covered in palm fronds.
Context and history
Rainieri has been developing PUNTACANA Group since it was first established with Kheel in 1969, and the endeavor took nearly 20 years before it started to make any money. Originally, Punta Cana was a region of thick jungle, without anything that even resembled a road — but Rainieri had a vision and perseverance which, today, adds depth and intrigue to the story of the company’s success. Now, Punta Cana is 26 square miles of developed, low-density real estate. Besides the four residential communities and the international airport, it now has two 18-hole golf courses; the high-end De La Renta-designed Tortuga Bay hotel, the Puntacana Hotel, an ecological reserve, multiple restaurants and a spa. It’s definitely been a long ride for the company! And that story is something that visitors take back with them.
Forward-thinking
Perseverance, a vision, and a whole lot of energy were a tremendous part of Rainieri’s success, but his constant innovation and forward-thinking are what keeps the business sustainable today. The fact that De La Renta, Iglesias, and Baryshnikov are so invested in the region also means that they want the best for it. Their “green” and environmentally-friendly developments have put the business on the global map. And Rainieri and his small business sees his work as having an impact on his customers.
“We want people who know us to be walking brochures for us when they leave, to spread word of us, word-of-mouth.”
Creating Momentum in Network Marketing
Here’s a valuable business lesson that will bring a big smile to your face from the February 2010 TED event in Long Beach, California.
Hope you are having a profitable weekend!
Here’s to YOUR success,
Anson and Marie
Direct line: 1 250 446 2118
Toll Free: 1 888 909 7306
anson@ansonmac.com
marie@mariebennett.com
Posted in Home Based Business, Leadership Training, Mind Set, Network Marketing Training, Online Marketing | 
Tags: Anson, EcoMates, Ethos, generation, lead, MacLauchlan, marketing, MLM, network, online, TED | 
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Video: “Validation”, free parking & six degrees of separation!
“Validation” is a video fable about the magic of free parking (and much, much more!)
The industry of network marketing is all about lifting up and helping others and this video is a perfect example of exactly how to do that. Networking is all about helping to inspire and support others — plus there’s a little “6 degrees of separation” twist that relates perfectly to the power of networking as well.
I hope that this brings a permanent smile to YOUR face!
Best regards,
Anson MacLauchlan
Winner – Best Narrative Short, Cleveland Int’l Film Festival, Winner – Jury Award, Gen Art Chicago Film Festival, Winner – Audience Award, Hawaii Int’l Film Festival, Winner – Best Short Comedy, Breckenridge Festival of Film, Winner – Crystal Heart Award, Best Short Film & Audience Award, Heartland Film Festival, Winner – Christopher & Dana Reeve Audience Award, Williamstown Film Festival, Winner – Best Comedy, Dam Short Film Festival, Winner – Best Short Film, Sedona Int’l Film Festival.
CNN: Be your own boss in 2010
The economy may stink now, but this could be the perfect time to start your own business. CNN’s Josh Levs went to an economics conventions and had the opportunity to get advice from economists. One expert told Josh if you do it right, on your own, you will be a leader of the future economy.
Posted in Home Based Business, MLM, Network Marketing, Online Business, Online Marketing |
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Presentation Basics
So often in the industry of network marketing distributors are intimidated by the prospect of having to present the business.
As a result one of the first things we are taught as new distributors is to use the tools and our upline – but we also know that at some point, to be successful we have to transition and become the upline leader for our team members.
Terrifying? It doesn’t have to be.
Here’s a tip that will help you, in short order learn how to present, and something that you can duplicate through out your group!
Pay attention as you use three-way calling — you will find that your upline consciously, or unconsciously uses a few basic points.
I bet that no matter what networking company you are involved with that you could keep track of the presentation, the video, the business building Power Point overviews, the webinars and even the business overview brochures with 5 fingers or 5 toes!
What do I mean?
Follow along with your company’s video or presentation and I’ll bet that you find 5 points, and in some order, maybe not this exact order, the presenter covers:
- Market trends driving the growth of the company
- Products
- Company, management team, training tools, support
- Leverage, network marketing 101, financial and time freedom = lifestyle
- Timing within the company – new – if not why they are hot right now!
Followed by a call to action!
Once you master the points you will be able to present the business in 5 minutes, or spend 5 minutes per point. When you get to the point where you can use your fingers, or quickly scribble out the 5 points on a napkin and do a presentation on the fly on behalf of your distributors – you will be unstoppable!
Until then be sure to use the tools and your upline executive!
Here’s to YOUR success!
Best regards,
Anson MacLauchlan and Marie Bennett
Cell: 1 604 771 5838
Toll Free: 1 888 909 7306
anson@ansonmac.com
marie@mariebennett.com
Twitter: http://www.twitter.com/marie_bennett
Online Lead Generation: http://www.networkproleads.com
